by myhealthteam | Feb 28, 2024 | Uncategorized
By Eric Peacock, Co-founder and CEO, MyHealthTeam Twelve years ago, rare diseases were overlooked by pharma, leaving rare disease research underfunded and patients underserved. However, a transformative shift occurred in 2012 when the FDA introduced the Breakthrough...
4 Pharma Marketing Moves to Make in 2024; Turnkey tactics to make before third-party cookies go away
by myhealthteam | Dec 7, 2023 | Uncategorized
As the industry faces the depreciation of third-party cookies, pharma marketers and ad agencies are looking for new ways to effectively target diagnosed patients. Here are four tactics that can be launched in-market within a matter of weeks that allow brands to engage...
Flipping the Script: Hope in the Face of Breast Cancer
by myhealthteam | Oct 12, 2023 | Uncategorized
Written by Mary Ray, Co-founder and COO, MyHealthTeam It was three and a half years ago when I felt swept up by a wave of biopsies, surgeries, and a myriad of medical appointments after being diagnosed with breast cancer. Juxtaposed against the daunting backdrop of a...
6 Takeaways From The Future of Digital Health Panel
by Jessica Meylikhov | Sep 14, 2023 | Uncategorized
By Eric Peacock, CEO and Co-founder, MyHealthTeam Digital health media is on the precipice of major change. ChatGPT and AI are advancing faster than we ever thought they would. Third-party cookies are going away slower than we ever thought they would (finally...
Online Video Ads Reached Four Times as Many Diagnosed Patients at MyHealthTeam and Here’s Why
by Jessica Meylikhov | Aug 29, 2023 | Uncategorized
By Elizabeth Luce, EVP Strategic Partnerships & Business Operations The average person watches 17 hours of online video each week, and video ads have nine times higher recall than print. But those great results only materialize when you can effectively target your...
MyHealthTeam Launches Patient Diagnosis Targeting for Pharma Marketers: Using Zero Party Data To Deliver Better Patient Experiences and Results
by Jessica Meylikhov | Jul 12, 2023 | Uncategorized
By Eric Peacock, CEO and Co-founder, MyHealthTeam At a time when Facebook is restricting the use of a person’s health information to target advertisements, MyHealthTeam is almost insisting on it for our pharma partners. Why? It’s not only better for advertisers, but...